Types of Videos Every Business Should Use to Grow Faster

Types of Videos Every Business Should Use to Grow Faster

Videos are not just about creating visuals; they are about strategy. When brands choose the right type of video, their marketing impact grows significantly. There are several types of videos businesses can use, and each one plays a different role in brand development and customer engagement. These include corporate videos, TV commercials, reels and short promotional videos, testimonial videos, product showcase videos, animated ads, event coverage, and behind-the-scenes content.

Corporate and brand videos help present a company’s mission, services, and culture in a professional way. Product showcase videos highlight product features, helping customers make purchase decisions. Testimonial videos add trust because audiences believe real customers more than advertisements. Short-form content like Reels, Shorts, and TikTok videos help brands stay relevant, trendy, and engage younger audiences. Meanwhile, behind-the-scenes videos humanize a brand and make it more relatable.

Chhaya Production specializes in creating each type of video with personality, emotion, and attention to detail. Whether it’s a glossy commercial or a simple social media reel, every video is crafted to deliver results. Using a mix of these video formats, businesses can connect with customers more deeply, increase brand recognition, and boost sales.

📝 3) Your Brand Story Matters: How Storytelling in Videos Increases Sales

People don’t buy products—they buy stories behind them. In marketing, storytelling has become a key strategy for increasing customer engagement and loyalty. When a brand expresses its personality, values, and mission through an emotional narrative, it connects with the audience on a deeper level. Video is the best medium for storytelling because it combines visuals, music, voice, and emotions into a single message.

A powerful story shows WHY a brand exists—not just what it sells. It highlights real experiences, customer journeys, and the motivation behind the brand’s work. For example, a café video that shares its farmers’ stories and love for quality will attract more loyal customers than a simple menu photo. A travel agency presenting traveler experiences will build greater trust than a basic advertisement.

Chhaya Production uses cinematic storytelling techniques to turn brands into emotional experiences. With creative scripts, characters, voiceovers, color tones, and background music, videos become memorable and impactful. Storytelling increases sales because it builds emotional trust—customers feel connected and more eager to support a brand that reflects their values.